The key highlight of the marketing mix is the on-ground school contact program called ‘Oggy Di New House Party!' which will engage five lakh students across eight cities - Mumbai, Delhi, Bangalore, Kolkata, Hyderabad, Chandigarh, Coimbatore and Madurai - with fun-filled games based on the newly acquired show.
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Kids will be made to undertake a series of fun challenges to test their friendship just like the premise of the show. Oggy and the cockroaches cartoon network series# For Oggy Di New House Party, the presenting sponsor is Parle Londonderry and the associate sponsors are Real Fruit Juice, Dabur Red Toothpaste, Britannia Tiger Krunch and Santoor.Ĭommenting on the school contact program, Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, said: "Turner has been conducting school contact programs for both its kids channels - Cartoon Network and POGO - for several years now. This year, Turner will be extending their reach. We are currently in discussions with regard to licensing Oggy and the Cockroaches merchandise in India."įor the on-air promotions, Cartoon Network launched a contest where there is exclusive Oggy and the Cockroaches merchandise to be won and one lucky winner will get the exciting bumper prize of a gift voucher worth Rs. All the kids have to do is tune in to the show from July 23 to Aug. 31, every Monday to Friday, and answer questions through SMSes.įor the online promotions, the entire Cartoon Network website - has been given a new look to reflect the Oggy and the Cockroaches theme. They have also created several show-based games, videos, trivia, etc.ĭhawal Katkar, Director, Marketing & PR, Turner International India, said: "Oggy and the Cockroaches is an important acquisition for Cartoon Network across the Asia Pacific region. The show is an international success and our aim is to increase awareness and build recall that the show will now be airing on Cartoon Network. Through our marketing campaign, we have targeted kids across all platforms, be it on-air, online or on-ground."Ĭommenting on the expectations from the show, Tata said: "Oggy and the Cockroaches, an iconic comedy animated series, has performed exceedingly well internationally and in India.
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We expect the show to continue to deliver very high ratings earning 100 plus yield, and take Cartoon Network to the numero uno position." Currently, it is one of the most popular shows in India in the league with Ben 10 and Chhota Bheem, and we are already witnessing a surge in the relative share of Cartoon Network leveraged from the popularity of the show. Oggy and the cockroaches cartoon network plus#
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